How to Create a Simple Content Calendar with Notion

  One of my favourite apps is Notion. Here and in the video below I talk about how to create a simple Content Calendar with Notion in 5 easy steps. You can get the template here. But after…


7 Landing Page Best Practices

First of all, what is a landing page? What is it for? Do you need one? If you have a business website and want to start running paid campaigns in order to get leads or promote a product or a service…


3 common google analytics mistakes - claudia kramer

The 3 Most Common Google Analytics Setup Mistakes

One of the first things I do before starting a new paid campaign for a client is to ask if we can take a look at their Google Analytics setup. I want to make sure the numbers will be as accurate as…


The 3 most important Google Analytics Reports to keep track of

Does the thought of analytics and tracking make you want to close your eyes and ears and run away? Don't worry, it is not as bad as it sounds. The analytics reports can give you so many valuable…


how to track social media campaigns - claudia kramer

How to properly track your social media campaigns

Are you getting ready to launch your next social media campaign? Or perhaps you are about to send a newsletter promoting your website? Are you tracking your links properly? In this post you will…


notion content calendar

How to create the right system for projects in Notion

Finding the right system for content creation projects is not that easy, especially if the project is written in more than one language. I run a blog about wellness and fermentation in 2…


Books that impacted me in 2019

Here are a couple of books that impacted me in different ways in 2019 Below is a a list of some of the books I've read or listened to last year. They are not in a specific order, they have all…


Facebook Advertising - what not to forget!

Why didn't my Facebook Campaign work? Where did I go wrong? How can I do it better next time? I have come across friends and people I know who tell me they have tried advertising on Facebook, but…


How do I create a good landing page?

Your website is a work of art. It’s live, it’s working, generating traffic and you’re proud of it. But now, perhaps you want to take your website to the next level, and you’re wondering “how do I…


Taking Analytics to the Dance Floor

Did you know that 90% of the data in the world has been created in the last 24 months? If there is so much data in the world, why not take advantage of it? You have a beautiful website, you told…


Web Analytics - The Importance of Tracking

Web analytics is a way of collecting and analysing what is happening on your website, from what your visitors are doing and where they come from to what content they like. There are different ways…


Everything starts with a piece of paper

Are you thinking about starting a business, or you already have one and are not sure what to do next with your website? Perhaps you are not sure what platform to use for your marketing? Besides this…


Web hosting: What should you look for in provider?

Are you happy with your web hosting company? Is price the most important element to consider when looking for web hosting? Not always! For me, the most important part is how fast and how good their…


WordPress, more than a CMS

I've been a WordPress CMS user for a very long time. Ever since I discovered PHP & MySQL, I've been a big fan of the open-source community. My first CMS was PHPNuke, then Joomla. I also set up an…