How to set up Google Tag Manager

How to set up Google Tag Manager in 5 easy steps   Google Tag Manager is an easy way to manage your website tags. It has a simple interface and you don't have to rely on developers for every tag…


How to Start Journaling for Entrepreneurs

Journaling is one of the best productivity hacks I regularly practice. I use it for my entrepreneurial life as well as for my personal life. Journaling is the best way to process your thoughts and…


7 Essential Parts of a Business Website

Whether you are creating your first business website, or are thinking about revamping your current one, take a look at the 7 essential parts of a Business Website so you don't forget each one of…


What Type of Website Should a Business Owner Have?

If you are just starting your business, you might be asking yourself what type of website should a business owner have? Or perhaps you are thinking about redoing your website, you might be asking…


How to Prepare your Facebook Account for the iOS Update

If you are running Facebook Ads or pretty much any other online advertising, you might have noticed that there is a lot of noise about a new iOS update that will affect the online advertisers. In…


How to Navigate a Facebook Business Ad Account

The digital world is ever changing. Especially if you are in the digital marketing world. Facebook is always improving something. In this blog, we will explore an ad account. If you ran Facebook ads…


What is a Facebook Pixel and How Does It Work?

Have you ever been driving on a highway, when it is raining very hard, and one of the wipers of your car is not working properly? You might feel a bit lost, not knowing if you are going on the right…


How to Create a Simple Content Calendar with Notion

  One of my favourite apps is Notion. Here and in the video below I talk about how to create a simple Content Calendar with Notion in 5 easy steps. You can get the template here. But after…


7 Landing Page Best Practices

First of all, what is a landing page? What is it for? Do you need one? If you have a business website and want to start running paid campaigns in order to get leads or promote a product or a service…


The 3 Most Common Google Analytics Setup Mistakes

One of the first things I do before starting a new paid campaign for a client is to ask if we can take a look at their Google Analytics setup. I want to make sure the numbers will be as accurate as…


The 3 most important Google Analytics Reports to keep track of

Does the thought of analytics and tracking make you want to close your eyes and ears and run away? Don't worry, it is not as bad as it sounds. The 3 most important Google analytics reports can give…


How to properly track your social media campaigns

Are you getting ready to launch your next social media campaign? Or perhaps you are about to send a newsletter promoting your website? Are you tracking your links properly? In this post you will…


How to create the right system for projects in Notion

Finding the right system for content creation projects is not that easy, especially if the project is written in more than one language. I run a blog about wellness and fermentation in 2…


Books that impacted me in 2019

Here are a couple of books that impacted me in different ways in 2019 Below is a a list of some of the books I've read or listened to last year. They are not in a specific order, they have all…


Facebook Advertising - what not to forget!

Why didn't my Facebook Campaign work? Where did I go wrong? How can I do it better next time? I have come across friends and people I know who tell me they have tried advertising on Facebook, but…


How do I create a good landing page?

Your website is a work of art. It’s live, it’s working, generating traffic and you’re proud of it. But now, perhaps you want to take your website to the next level, and you’re wondering “how do I…


Taking Analytics to the Dance Floor

Did you know that 90% of the data in the world has been created in the last 24 months? If there is so much data in the world, why not take advantage of it? You have a beautiful website, you told…


Web Analytics - The Importance of Tracking

Web analytics is a way of collecting and analysing what is happening on your website, from what your visitors are doing and where they come from to what content they like. There are different ways…


Everything starts with a piece of paper

Are you thinking about starting a business, or you already have one and are not sure what to do next with your website? Perhaps you are not sure what platform to use for your marketing? Besides this…


Web hosting: What should you look for in provider?

Are you happy with your web hosting company? Is price the most important element to consider when looking for web hosting? Not always! For me, the most important part is how fast and how good their…


WordPress, more than a CMS

I've been a WordPress CMS user for a very long time. Ever since I discovered PHP & MySQL, I've been a big fan of the open-source community. My first CMS was PHPNuke, then Joomla. I also set up an…