How to set up Google Tag Manager

How to set up Google Tag Manager in 5 easy steps   Google Tag Manager is an easy way to manage your website tags. It has a simple interface and you don't have to rely on developers for every tag…


How to Prepare your Facebook Account for the iOS Update

If you are running Facebook Ads or pretty much any other online advertising, you might have noticed that there is a lot of noise about a new iOS update that will affect the online advertisers. In…


How to Navigate a Facebook Business Ad Account

The digital world is ever changing. Especially if you are in the digital marketing world. Facebook is always improving something. In this blog, we will explore an ad account. If you ran Facebook ads…


What is a Facebook Pixel and How Does It Work?

Have you ever been driving on a highway, when it is raining very hard, and one of the wipers of your car is not working properly? You might feel a bit lost, not knowing if you are going on the right…


7 Landing Page Best Practices

First of all, what is a landing page? What is it for? Do you need one? If you have a business website and want to start running paid campaigns in order to get leads or promote a product or a service…


The 3 Most Common Google Analytics Setup Mistakes

One of the first things I do before starting a new paid campaign for a client is to ask if we can take a look at their Google Analytics setup. I want to make sure the numbers will be as accurate as…


The 3 most important Google Analytics Reports to keep track of

Does the thought of analytics and tracking make you want to close your eyes and ears and run away? Don't worry, it is not as bad as it sounds. The 3 most important Google analytics reports can give…


How to properly track your social media campaigns

Are you getting ready to launch your next social media campaign? Or perhaps you are about to send a newsletter promoting your website? Are you tracking your links properly? In this post you will…


Facebook Advertising - what not to forget!

Why didn't my Facebook Campaign work? Where did I go wrong? How can I do it better next time? I have come across friends and people I know who tell me they have tried advertising on Facebook, but…


How do I create a good landing page?

Your website is a work of art. It’s live, it’s working, generating traffic and you’re proud of it. But now, perhaps you want to take your website to the next level, and you’re wondering “how do I…


Taking Analytics to the Dance Floor

Did you know that 90% of the data in the world has been created in the last 24 months? If there is so much data in the world, why not take advantage of it? You have a beautiful website, you told…


Web Analytics - The Importance of Tracking

Web analytics is a way of collecting and analysing what is happening on your website, from what your visitors are doing and where they come from to what content they like. There are different ways…