7 Essential Parts of a Business Website

Whether you are creating your first business website, or are thinking about revamping your current one, take a look at the 7 essential parts of a Business Website so you don't forget each one of…


What Type of Website Should a Business Owner Have?

If you are just starting your business, you might be asking yourself what type of website should a business owner have? Or perhaps you are thinking about redoing your website, you might be asking…


How to Prepare your Facebook Account for the iOS Update

If you are running Facebook Ads or pretty much any other online advertising, you might have noticed that there is a lot of noise about a new iOS update that will affect the online advertisers. In…


What is a Facebook Pixel and How Does It Work?

Have you ever been driving on a highway, when it is raining very hard, and one of the wipers of your car is not working properly? You might feel a bit lost, not knowing if you are going on the right…


How to Create a Simple Content Calendar with Notion

  One of my favourite apps is Notion. Here and in the video below I talk about how to create a simple Content Calendar with Notion in 5 easy steps. You can get the template here. But after…


7 Landing Page Best Practices

First of all, what is a landing page? What is it for? Do you need one? If you have a business website and want to start running paid campaigns in order to get leads or promote a product or a service…


3 common google analytics mistakes - claudia kramer

The 3 Most Common Google Analytics Setup Mistakes

One of the first things I do before starting a new paid campaign for a client is to ask if we can take a look at their Google Analytics setup. I want to make sure the numbers will be as accurate as…


The 3 most important Google Analytics Reports to keep track of

Does the thought of analytics and tracking make you want to close your eyes and ears and run away? Don't worry, it is not as bad as it sounds. The 3 most important Google analytics reports can give…


how to track social media campaigns - claudia kramer

How to properly track your social media campaigns

Are you getting ready to launch your next social media campaign? Or perhaps you are about to send a newsletter promoting your website? Are you tracking your links properly? In this post you will…


notion content calendar

How to create the right system for projects in Notion

Finding the right system for content creation projects is not that easy, especially if the project is written in more than one language. I run a blog about wellness and fermentation in 2…