How to Prepare your Facebook Account for the iOS Update

If you are running Facebook Ads or pretty much any other online advertising, you might have noticed that there is a lot of noise about a new iOS update that will affect the online advertisers. In…


What is a Facebook Pixel and How Does It Work?

Have you ever been driving on a highway, when it is raining very hard, and one of the wipers of your car is not working properly? You might feel a bit lost, not knowing if you are going on the right…


7 Landing Page Best Practices

First of all, what is a landing page? What is it for? Do you need one? If you have a business website and want to start running paid campaigns in order to get leads or promote a product or a service…