If you are running Facebook Ads or pretty much any other online advertising, you might have noticed that there is a lot of noise about a new iOS update that will affect the online advertisers. In this article, I want to show you step by step how to prepare your Facebook Business Account for the iOS Update. You will see how you can verify your domain on most websites such as WordPress, Wix, Squarespace.
What is the iOS update and why is my Facebook Ad Account affected?
This is the message from Facebook. "Apple has announced changes with iOS 14 that will affect how we receive and process conversion events from tools such as the Facebook pixel... If you plan to deliver ads optimised for conversion events that occur on your business's website: You may need to verify your website's domain to help avoid any future disruption of your website campaigns. Domain verification must be done for the effective top-level domain plus one..." Facebook Business Help Centre.
If you are advertising, the best thing to do is to have a compliant account with all that is required. The way to do it is simple, but there are a few things required, depending on the type of website you have. I will show you below how you can verify your domain and what you need to do so.
This is probably the message you see every time you visit your ads manager account:
The first thing you need to do is to add your domain in your Facebook Business Settings, under Brand Safety. See image below:
This is a tag that you can copy and paste onto your header file. If you have a Joomla website, you can add this tag before the </head> tag in your index.php file. This is also a tag you would add onto a Squarespace website, you would have to go to Settings > Advanced > Code Injection > and paste the tag in the Header section. For a Wix website, you would also use this method by going to the Settings > Advanced Settings > Custom Code > paste the code and choose All pages and Head.
HTML File Upload Verification
For this type of verification, you need to access your Hosting company and locate the folder where your website is hosted. You download the file from Facebook and upload it to the root folder, where the index page is located. If you are not sure, you can always contact your Hosting company's support and ask them to help you. This is something you do only once. Once you uploaded the file, you should be able to copy the link that Facebook generates in step 3 below and then click verify. I would use this method for a WordPress website.
For this type of verification you need to access your Registrar account, that's the company that registered your domain. And you need to be able to access your DNS records. Once you access that area, all you need to do is to create a TXT record similar to this:
And as mentioned above, for this type of verification you need to be patient. This is the method I used to verify my own domain, simply because I have easy access to my registrar and I wasn't in a hurry. Now you know how to prepare your Facebook Business Account for the next iOS Update and run your ads without any issues!
Should your domain be verified even if you are not currently running Facebook Ads?
If you plan to run Facebook ads in the near future, the sooner your domain is verified, the better. In that case you don't need to worry about it anymore. On the video below I show you how I navigate the Facebook Business Ad Account in order to find the Brand Safety where you need to verify your domain. I also talk about a Facebook Pixel in this article, and we answer to the question whether or not you should have one on your website.
Let me know if this article was useful, you can also watch the full video on my channel. I'd love it if you could leave a comment and subscribe to my channel below.