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Getting started with Email Marketing

Did you know that the first email marketing campaign was sent in the 70's and email marketing started being popular in the 90's? Although it is an old marketing channel, it is more than relevant today with as many as 4 billion email users in the world.

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3 tips on how to communicate on social media

Meet your potential customers where they are at. Tailoring your content for each social media platform separately is the key to a successful social media presence.

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2023 SEO Trends: Boosting the presence of your website with SEO

In recent years, SEO has undergone significant changes. Particularly through the various updates of the Google algorithm. From now on, other factors come into play when it comes to improving the position of a site in search engines. Find in details in this article the 3 trends 2023 of SEO for a successful strategy.

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What are the tech requirements to run social media ads?

Some of the questions I get asked most often are: which platform should I choose to run ads on? What are the tech requirements? What kind of content works? In this article, we are going to talk about the most common social media platforms to run ads on, the most used advertising goals, and based […]

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How to Build an Online Presence

Are you ready to take your business online and/or improve your digital footprint? In this article, I will discuss what an online presence is and how to build one that strengthens your brand and increases visibility.

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What is a Customer Journey?

The customer journey is a critical part of any successful business. Let's dive deeper into what it is, why it matters for your business, and how you can use it to maximise customer satisfaction and loyalty.

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What is a full marketing funnel strategy?

What is a full marketing funnel strategy, and why it is important for you as a business owner to understand how it works? Let's identify any cracks in your customer journey so you don't lose time or money in the process.

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Content Marketing Best Practices

If you're a business owner, you've probably heard of content marketing. But what is it, really? And how can you use it to grow your business? Read to find out more.

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Google Data Studio for Your Business

Let’s talk about Google Data Studio: what it is, what we can do with it and how we can use it for our business.

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What is a Chatbot and How Can It Benefit My Business?

Chatbots can help you improve customer experience with a wide range of tasks. In this blog post, I discuss what they are, their benefits, and how to implement them.

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How to Improve Productivity in Your Business

Implementing processes that are easy to follow in your business is what will help improve your productivity. Learn how you can do this in a useful way.

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Instagram vs Facebook for businesses

If you're not sure whether you should be using Instagram or Facebook for your business, learn about the 3 main differences between Instagram and Facebook and take an informed decision.

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Google Analytics 4 vs Universal Analytics

Google Analytics 4 vs Universal Analytics, the main differences you should know about as a business owner.

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How to Set Up Google My Business

Google Tag Manager is an easy way to manage your website tags. It has a simple interface and you don't have to rely on developers for every tag change or update.

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How to set up Google Tag Manager

Google Tag Manager is an easy way to manage your website tags. It has a simple interface and you don't have to rely on developers for every tag change or update.

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How to Start Journaling for Entrepreneurs

Journaling is the best way to process your thoughts and advance in your journey. And it works wonders as an alternative to therapy!

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7 Essential Parts of a Business Website

Whether you are creating your first business website, or are thinking about revamping your website, take a look at the 7 essential parts of a Business Website so you don't forget each one of them.

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What Type of Website Should a Business Owner Have?

Before we talk about what type of website should a business owner have, we need to think about the what, the who and the how. Are you selling products or services? Who are they for? What type of interaction are you planning to have?

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How to Prepare your Facebook Account for the iOS Update

Learn how to Prepare your Facebook Business Account for the iOS Update and verify your domain on your Wordpress, Wix, Squarespace, or any other website so your Facebook ads can run without any issues!

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How to Navigate a Facebook Business Ad Account

Learn how to navigate a Facebook business ad account, how it is structured, and make your next Facebook Campaign a success!

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What is a Facebook Pixel and How Does It Work?

What is a facebook pixel for? Should you have one installed? How does it work? Let's talk about facebook ads and the pixel on your website.

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How to Create a Simple Content Calendar with Notion

How to Create a Simple Content Calendar with Notion in 5 uncomplicated steps. After reading this, you will want to create yours from scratch!

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7 Landing Page Best Practices

Learn the 7 Best Practices of a successful Landing Page. We look at a Webinar Landing Page as an example, with a strong CTA and no navigation.

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The 3 Most Common Google Analytics Setup Mistakes

Find out what the 3 Most Common Google Analytics Setup Mistakes are and how to fix them, so that you can better know where your real traffic comes from.

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The 3 most important Google Analytics Reports to keep track of

The Google Analytics reports provide valuable insights. And if you know how to find them, reading these reports will be easy.

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How to properly track your social media campaigns

Why do you need to track your social media campaigns properly and how to do it. Download the UTM parameter template to save some time!

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How to create the right system for projects in Notion

I’ve been searching for the perfect system when it comes to managing my content creation calendar for projects I run. I found the perfect solution: Notion.

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Books that impacted me in 2019

A couple of books and podcasts that impacted me in different ways on 2019, among them Atomic Habits, Indistractable and Moonwalking with Einstein. Each book is unique in their approach and I enjoyed learning from them.

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Facebook Advertising - what not to forget!

Learn about Facebook Ads Manager structure, what the best practices of Facebook Advertising are, and make your next Facebook Campaign a success!

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How do I create a good landing page?

Your website is a work of art. It’s live, it’s working, generating traffic and you’re proud of it. Now you want to take your website to the next level, and you’re wondering “how do I create a good landing page?”

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Taking Analytics to the Dance Floor

Did you know that 90% of the data in the world has been created in the last 24 months? If there is so much data in the world, why not take advantage of it?

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Web Analytics - The Importance of Tracking

More than 50 million of websites have Google Analytics installed. It is a free tool that gathers data from your website.

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Everything starts with a piece of paper

Are you thinking about starting a business, or you already have one and are not sure what to do next with your website, or are not sure what platform to use?

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Web hosting: What should you look for in provider?

Is price the most important element to consider? Not always! For me, the most important part is how fast and how good their customer service is. I like it to also have automatic backups.

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WordPress, more than a CMS

I've been a WordPress user for a very long time. Ever since I discovered PHP & MySQL, I've been a fan of the open source community.

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