Did you know that the first email marketing campaign was sent in the 70's and email marketing started being popular in the 90's? Although it is an old marketing channel, it is more than relevant today with as many as 4 billion email users in the world.
Meet your potential customers where they are at. Tailoring your content for each social media platform separately is the key to a successful social media presence.
In recent years, SEO has undergone significant changes. Particularly through the various updates of the Google algorithm. From now on, other factors come into play when it comes to improving the position of a site in search engines. Find in details in this article the 3 trends 2023 of SEO for a successful strategy.
Some of the questions I get asked most often are: which platform should I choose to run ads on? What are the tech requirements? What kind of content works? In this article, we are going to talk about the most common social media platforms to run ads on, the most used advertising goals, and based […]
Are you ready to take your business online and/or improve your digital footprint? In this article, I will discuss what an online presence is and how to build one that strengthens your brand and increases visibility.
The customer journey is a critical part of any successful business. Let's dive deeper into what it is, why it matters for your business, and how you can use it to maximise customer satisfaction and loyalty.
What is a full marketing funnel strategy, and why it is important for you as a business owner to understand how it works? Let's identify any cracks in your customer journey so you don't lose time or money in the process.
If you're a business owner, you've probably heard of content marketing. But what is it, really? And how can you use it to grow your business? Read to find out more.
Let’s talk about Google Data Studio: what it is, what we can do with it and how we can use it for our business.
Chatbots can help you improve customer experience with a wide range of tasks. In this blog post, I discuss what they are, their benefits, and how to implement them.
Implementing processes that are easy to follow in your business is what will help improve your productivity. Learn how you can do this in a useful way.
If you're not sure whether you should be using Instagram or Facebook for your business, learn about the 3 main differences between Instagram and Facebook and take an informed decision.
Google Analytics 4 vs Universal Analytics, the main differences you should know about as a business owner.
Google Tag Manager is an easy way to manage your website tags. It has a simple interface and you don't have to rely on developers for every tag change or update.
Google Tag Manager is an easy way to manage your website tags. It has a simple interface and you don't have to rely on developers for every tag change or update.
Journaling is the best way to process your thoughts and advance in your journey. And it works wonders as an alternative to therapy!
Whether you are creating your first business website, or are thinking about revamping your website, take a look at the 7 essential parts of a Business Website so you don't forget each one of them.
Before we talk about what type of website should a business owner have, we need to think about the what, the who and the how. Are you selling products or services? Who are they for? What type of interaction are you planning to have?
Learn how to Prepare your Facebook Business Account for the iOS Update and verify your domain on your Wordpress, Wix, Squarespace, or any other website so your Facebook ads can run without any issues!
Learn how to navigate a Facebook business ad account, how it is structured, and make your next Facebook Campaign a success!
What is a facebook pixel for? Should you have one installed? How does it work? Let's talk about facebook ads and the pixel on your website.
How to Create a Simple Content Calendar with Notion in 5 uncomplicated steps. After reading this, you will want to create yours from scratch!
Learn the 7 Best Practices of a successful Landing Page. We look at a Webinar Landing Page as an example, with a strong CTA and no navigation.
Find out what the 3 Most Common Google Analytics Setup Mistakes are and how to fix them, so that you can better know where your real traffic comes from.
The Google Analytics reports provide valuable insights. And if you know how to find them, reading these reports will be easy.
Why do you need to track your social media campaigns properly and how to do it. Download the UTM parameter template to save some time!
I’ve been searching for the perfect system when it comes to managing my content creation calendar for projects I run. I found the perfect solution: Notion.
A couple of books and podcasts that impacted me in different ways on 2019, among them Atomic Habits, Indistractable and Moonwalking with Einstein. Each book is unique in their approach and I enjoyed learning from them.
Learn about Facebook Ads Manager structure, what the best practices of Facebook Advertising are, and make your next Facebook Campaign a success!
Your website is a work of art. It’s live, it’s working, generating traffic and you’re proud of it. Now you want to take your website to the next level, and you’re wondering “how do I create a good landing page?”
Did you know that 90% of the data in the world has been created in the last 24 months? If there is so much data in the world, why not take advantage of it?
More than 50 million of websites have Google Analytics installed. It is a free tool that gathers data from your website.
Are you thinking about starting a business, or you already have one and are not sure what to do next with your website, or are not sure what platform to use?
Is price the most important element to consider? Not always! For me, the most important part is how fast and how good their customer service is. I like it to also have automatic backups.
I've been a WordPress user for a very long time. Ever since I discovered PHP & MySQL, I've been a fan of the open source community.
